Is Microsoft killing the Kin already?
![matthew-miller](https://www.zdnet.com/a/img/resize/fc17e8c1041353fda869aa6a774cae7eff8e2b3d/2022/08/05/ee87d915-3bf6-40cb-8e7f-6112d3b322bc/matthew-miller.jpg?auto=webp&fit=crop&frame=1&height=192&width=192)
We have made the decision to focus exclusively on Windows Phone 7 and we will not ship KIN in Europe this fall as planned. Additionally, we are integrating our KIN team with the Windows Phone 7 team, incorporating valuable ideas and technologies from KIN into future Windows Phone releases. We will continue to work with Verizon in the U.S. to sell current KIN phones.
The Kin (aka Pink) phones and operating system were under development for years and it is sad that they are going away so quickly after launch. I do think there is some pieces that may be salvaged and rolled into Windows Phone 7, but Microsoft really does need to focus on a single strategy if it hopes to challenge Google Android and Apple iPhone in the smartphone market. It is actually pretty surprising that they made this costly decision so quickly and may actually gain them some favorable points with smartphone enthusiasts who probably prefer they focus rather than drag on with a limited phone platform.