One of the next iPhones---you know the portfolio of devices that Apple is reportedly going to reveal Sept. 10---is going to be gold (or perhaps champagne).
This news--highlighted by MG Siegler in a TechCrunch column and analyzed everywhere in the tech world since it is August and we have to yap about something---has had me scratching my head for two days. Really?!? Gold (excuse me champagne color-ish).
If there's a gold-ish iPhone coming down the pike I have to think we're at the point where Fonzie is jumping the sharks on his motorcycle. Folks, it's all downhill from here.
Gold may be appealing on some level, but on electronics it screams bling. It screams we're trying too hard to be luxury. It screams cheesy. And the part I really don't get: How come when Apple is prepping a gold iPhone it's cool in some way, but when Porsche Design launches a gold BlackBerry we snicker (even though we can't afford 20,000€).
A gold iPhone is just nutty. A gold iPhone is as appealing as the spate of moose knuckles being spotted all around San Francisco. It's. Just. Not. Fashionable.
The really funny part is this: The gold iPhone should it play out will probably deliver huge sales. Rest assured that iOS 7 and an iPhone for emerging markets (and cost conscious folks in developed markets) will have a larger impact. But that's small comfort---especially if this gold iPhone contraption turns out to be real.