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​Singtel to leave ASX by May

​Singtel to leave ASX by May

A continuing decline of publicly traded Singtel securities in Australia has prompted Optus' Singapore-based parent company to ask for permission to delist from the ASX by the end of May.

published 16 minutes ago by

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That ROI-driven process just cost you a customer

That ROI-driven process just cost you a customer

Focusing on ROI exclusively works against you, not for you. Are you giving customers the experience they want, or the experience you think they want? In the short term, your approach can cost you customer engagement. In the long term, it can erode your customer base.

published 14 hours ago by

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