Tech companies love sending out cryptic emails and invitations, and in this regard, Amazon is no different from the rest of the bunch.
The Internet giant just announced via Twitter that it plans to host a launch event on Wednesday, June 18.
Beyond noting CEO Jeff Bezos will be present at said event somewhere in Amazon's hometown of Seattle, details are few and very far between.
To feed anticipation and speculation, Amazon published a promo snippet (just under a minute long) depicting customers looking down at some sort of object (a mobile device?), remarking at whatever it is in awe while exclaiming things like "Never seen anything like this!"
Whatever it ends up being, Amazon is already hinting that it will be a game changer for the online retail giant.
The Twitter invite includes a link to a form in which journalists, investors, and Amazon customers alike (meaning, just about everyone on the Internet) can apply to attend the unveiling.
That doesn't mean everyone who applies will be admitted to the special event, but it demonstrates that Amazon certainly wants the world to be watching that day.