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Amazon chief Jeff Bezos was thrilled to show off his company's new tablet and ereader devices. The 8.9-inch Kindle Fire HD 8.9 will come in two basic versions: one at $299 and a higher-end model with 4G LTE that will go for $499. The 7-inch Kindle Fire HD 7 with 16GB will retail for $199. Here is Rachel King's full story.
Larry Dignan's analysis: Gadget as a service: How hardware soon becomes irrelevant.
Amazon is trying to take on the iPad more directly with a larger focus on productivity in the enterprise. Bezos pitched the Fire's all new email functionality, which includes "world-class" Exchange support, faster access to new email, and improved sync reliability for contacts and calendars.
Amazon claims the the Kindle Fire HFD has 41 percent faster Wi-Fi than the iPad 3 and 54 percent more than the Nexus 7.