Android accounts for 75 percent market share; Windows Phone leapfrogs BlackBerry

Android accounts for 75 percent market share; Windows Phone leapfrogs BlackBerry

Summary: There's no end in sight to the Google-Apple duopoly in the smartphone market, but Microsoft's Windows Phone software has taken third place, overtaking BlackBerry, thanks to Nokia's help.


Android now accounts for 75 percent of the smartphone platform market, according to new figures released by IDC on Thursday.

Screen Shot 2013-05-16 at 07.37.26
(Image: IDC)

Figures released by the analytics firm say Android phone makers and Apple shipped a total of 199.5 million handhelds during the first quarter of 2013, up more than half 59 percent from the same quarter a year ago.

Combined, the duopoly of Google's Android and Apple's iOS combined reaches 92.3 percent of all smartphone operating system shipments during the quarter.

Android rules the roost again with 162.1 million shipments, according to the figures, while Apple's iOS share — accounting for iPhones only — reached 37.4 million shipments during the quarter.

For Microsoft, there's good news. Windows Phone has now surpassed BlackBerry's declining market share and now reigns in the third-place behind Android and iOS respectively. Windows Phone accounted for 7 million shipments, taking 3.2 percent of the market share, while BlackBerry took just 6.3 million shipments, with 2.9 percent of the market share.

Shooting up by more than 133 percent on the same quarter a year ago, the platform has seen a higher increase in share than any other mobile platform year-over-year. 

According to IDC, Nokia accounted for 79 percent of the Windows Phone shipments during the quarter, suggesting the relationship between Microsoft and the phone maker was working well.

But it's not all bad news for BlackBerry. The data shows that BlackBerry 10 devices have already hit one million shipped milestone in its first quarter of availability.

"Windows Phone claiming the third spot is a first and helps validate the direction taken by Microsoft and key partner Nokia," said IDC senior research analyst Kevin Restivo in prepared remarks. "Given the relatively low volume generated, the Windows Phone camp will need to show further gains to solidify its status as an alterative to Android or iOS.

Topics: Mobile OS, Android, Smartphones

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  • Windows Phone will be in second place in a year's time.

    Windows Phone ticks all the boxes for a modern smartphone and is available in all price ranges. These phones has the best camera, email and office support, xbox games and above all totally malware free. By 2015, Windows Phone will have close to half the market share.
    • Well, we can hope...

      I'm optimistic about Windows Phone (well, hopeful), but I'm not sure it will happen quite that soon. I mean, yes, iOS lost almost 6 points of market share last year... but Windows Phone only gained 1.2 points.

      I think the key for WP is to reach a "critical mass" of 10%. Once it does that, then I think there's a good chance it will be on its way. Now that Nokia has finally released budget phones in more markets, I suppose there's a chance it can reach 10% by the end of the year... but I'm guessing something closer to 6-7% (which still might be optimistic).

      I hope you're right though. I love Windows Phone, and I've noticed on my FB account that more people are commenting (in a positive way) when I post articles about WP. In the past, it was mostly just sneering mockery from iPhone users. Well, we see where that got them....
      • I think windows Phone is going to be fine.

        It's broken the geek mould now. I actually hear non-techies talking about it more and more. A lot of this is due to the fantastic lumina 920 alone. There is ofcourse the element of new abut it. What you can't predict is market percentage. Obviously we all benefit most from an even split.. But that won't happen.

        Apple's the real wildcard -where WP is solid, gaining traction and has the element of new about it, I feel iOS is at a crossroads. Growth doesn't hide slowing momentum. iOS is old and in need of a refresh/overhaul. Tinkering and an iPhone 5s are the worst possible options for apple. They need a big new launch with iOS 7 and iPhone 6. Then it's down to how that goes for them. They are on a knife edge - the next year is critical to them maintaining a 30% solid market share, or sliding to a far less appealing sub 20%.

        At google, things are different. They've made the right moves with jelly bean, and now would not be the time for a big change. As the non-jelly bean running devices (finally) stop shipping, it creates a good standard as the android brand image has matured from 'cheaper alternative' to 'genuine contender' I think they've lost the new buzz, but have grown their following. They are doing al the right things, but their market share will fall. This is not a slight against them, merely a reflection that they will face increased competition at the budget end from Windows.

        The next year will be key, but the boom growth can only come from windows... Whether it does or not equally depends on their competition as it does their own decisions..
    • come on

      The WP e-mail client is at best mediocre!
      • how so?

        linked inbox is awesome!

        a flag as spam button is really all that is missing
        • Two things I'd say is missing

          WP mail client is quite good, though I'd like this to be changed/fixed:

          1- vibration/sound notification by mail account. Currently, the sound notification is for all accounts or no accounts. I'd like to have notifications only for the work e-mail and not from personal (which becomes annoying).

          2- Change icons of mail accounts. As mail accounts appear as applications, I'd like to change icons. I currently have an Exchange account for work and an account for personal, both uses the same icon and no way to change it. Hotmail, Yahoo! and Google use other icons but and Exchange are both the same types of account so they have the same icon (quite confusing on the lock screen notification).

          I tried the linked inbox and didn't like it. I prefer the way Android does it with a combined view (which still allow to view each inbox separately).

          Also, with Yahoo! mail, WP deletes email to a different "deleted mail" folder than Yahoo! does, so it's not really deleted but put in a folder called "deleted" instead of "Trash" (or something similar).
          • I disagree

            The actual client surpasses iOS and Android in terms of reliability, speed, and functionality.

            As far as icons, that's trivial, as the icons are labeled. You can't mix it up.
          • If you use medium or big icons

            But if you use the very small one, no label shows. I use a lot of small icons to put as much as possible on my main screen (only calendar, contacts and photos are actually medium sized icons on my phone, no big size).

            Neither do labels show on the lock screen notification area. It wouldn't be hard to let you choose an icon. I'd like to put my company's logo as mail icon for work.

            I love the speed and reliability. Only missing a few things I got used to on Android, that's all!
          • Anything I don't care about is trivial

            I don't care about icons, so icons are trivial. Anyone who doesn't use the phone exactly the same way I do is doing it wrong. There is only one correct way for everything to work, and I know that way. Everyone else is wrong and should do things my way.
          • Really ?

            Who are you to tell me how to use my devices ?
            I use whatever i feel using , hell no i wont use wincrap or iphone crap private software that is an insult to freedom.
            Diego Novo
          • I had issues with deleting mail too.

            When using my Windows Phone to delete messages they never really were deleted. I'd delete them and empty the "Deleted Items" folder. The messages would no longer appear on my phone. However if I viewed my mail with my computer those deleted messages were still present.
          • Delete messages they never really were deleted.

            You must expunge your mailbox...
          • I did.

            Unless expunging is different than emptying the Deleted Items folder.
    • It won't.

      It's still below 5%. It's still very far from 20%. And to achieve this it would have to attract the users of Android. Seems rather unlikely, especially than there are other Linux-based systems coming (I guess this "Linux" in this table is only Nokia N9 - I haven't heard about any other phone shipped with Linux last time).
      • Most android phone users dont know or care what os they have and

        are willing to switch. Starting today Nokia finally has a decent phone on Verizon which is the biggest in the USA. And Soon the cheaper models for emerging markets. WP market will not only continue to grow it will start growing faster. But the WP team at MS still isn't moving nearly fast enough. They need to kick it up another notch or two.
        Johnny Vegas
        • Most phone users dont know or care what os they have

          You are probably right-

          Still, I don't see the point for those users to switch since they don't care...
          • Loyalty?

            We, who take the time to comment on phone issues on sites like this one, may be loyal to our respective favorite brands, some could be called "fans". But average users are more fickle, some will try different OS's just because they're curious and want to see for themselves. Others will switch because of a new exclusive app, or a newer, nicer phone design... or a better camera.
            Stefano G
          • what ?

            oAndroid users are geeks by nature we know what OS we running. what version , how to install custc om roms etc . Also very proud of our devices, windows is crap .
            Diego Novo
        • You may be right but....

          You may be right about the OS but they do care about the Apps and Windows is woefully lacking here.

          They are stuck in a catch 22, you will have some MS fan-boys buying them but main stream will not with out the apps and the apps will not come with out the market share. I see no reason to move to a Windows when Android and iOS fill the role better.
          • The real question is...

            will Microsoft short-sightedly kill the project before it has a chance to get moving, as they have done repeatedly in the past, or will they tough it out.