Android developers are going to love BlackBerry 10

Android developers are going to love BlackBerry 10

Summary: Writing apps that targets multiple platforms is one of the hardest software engineering problems. BlackBerry have solved this problem, but they won't want you to use it...


Last Wednesday, BlackBerry made the transition from being a company that was developing a new smartphone platform to a company that actually has a smartphone platform out in the market. The game has now changed.

We know that BlackBerry 10 launched with an BlackBerry World catalogue that was 70,000 apps strong. That catalogue has some problems -- most notably that apps are of a certain relatively low quality and utility, and that virtually all of hero apps that contribute significantly to the dominant platforms (iOS and Android) are missing.

There's also a perception that the catalogue is very "Android heavy". BlackBerry 10, like PlayBook before it, has an "Android Player". This is a runtime that allows Android apps to run on BlackBerry 10 as if they're normal application. In fact, as of the time of writing only 17 percent of the catalogue are repackaged Android apps. At the current run rate where they're adding about a thousand apps per day, that suggests about 13,000-odd of the apps in the catalogue are actually Android apps.

Notionally, this is fine. An app is an app, and as a user if I like an app I'm not sure if I care too much whether it's a full-blown BlackBerry 10 app or an Android app. But it does create a problem for BlackBerry.


The actual process of moving an Android app onto BlackBerry 10 (and PlayBook, incidentally) isn't so much "conversion" as "re-packaging". BlackBerry provides tools to do this and the process is very easy.

Over the past two years whilst BlackBerry has been rebooting, the company has put a staggering amount of effort into schmoozing developers into developing apps for the platform.

What I hadn't realised was how popular the BlackBerry apps ecosystem was before BlackBerry 10. Each quarter BlackBerry currently adds between 10,000 and 15,000 new apps to the BlackBerry World catalogue just for old school BlackBerry OS 7 devices. We can add to this the fact that a good number of larger, old school BlackBerry shops developed in-house, "behind the firewall" apps to expose internal systems data on BlackBerry handsets. What this suggests is that when BlackBerry reached out to its developer community and started talking about the new BlackBerry 10 they had a lot of goodwill to draw upon. Not diminishing what they managed to do in terms of building a huge app catalogue at launch, just like BlackBerry has now gone from being a business with a platform under development to one with a platform in the market, that story may well be changing as they now have to "on-board" software developers who don't have prior investment in BlackBerry.

If you're a software developer, if you take a very high-level view of the market, we know that in terms of smartphone sales in the US iOS and Android account for a little over 95 percent of smartphone sales. A "first principles" view suggests that if you have "x" amount of dollars to spend on development, hitting both iOS and Android covers almost all of your potential market. Of course, you may know something about your customer base that's not expressed in this blunt "95 percent" figure, but let's just assume you've nothing weird going on.

When it comes to BlackBerry, we're talking about the third ecosystem. Microsoft is also competing for this space for Windows Phone. Remember, in the US at least the sliver of market share left for a third ecosystem is currently just five percent of the market. Of course, this sliver might get relatively bigger over time.

The rather odd situation BlackBerry now finds itself in is with regards to the Android Player. Say you have an app that does rather well on iOS and Android and the third ecosystem is starting to push demand up from your customer base. If that third ecosystem is Windows Phone to satisfy that demand you have to rebuild your app as you can't just take the source code used to build the iOS and/or Android apps and cross-compile it for Windows Phone. If that third ecosystem is BlackBerry 10, all you have to repackage your Android app and submit it to BlackBerry World. Assuming it works first time, that job that could take about ten minutes.

The only problem is that BlackBerry don't want you to do that.


Like Microsoft, BlackBerry has a vision with regards to the user experience that they want their smartphone users to enjoy. On BlackBerry this is things like BlackBerry Peek (the gesture where you can see incoming notifications, emails etc) and BlackBerry Flow. Flow is a little more wooly -- it's the idea that rather than, as per iOS, you dip in and out of siloed apps you can zip around smoothly without really being aware of flowing around between different apps from different vendors.

The problem is that unless you build a native app for BlackBerry 10, ideally using the Cascades framework you don't get any of that new user experience stuff. An Android app ported to BlackBerry 10 is just a siloed app just like it might be on Android or iOS. However, that's more of a problem for BlackBerry than it is for the users. There's little evidence that a top-down user experience that permeates the entire OS delivers much value to the user. This sort of approach is a solution created by platform vendors seeking a problem. (Interestingly Microsoft does this both on Windows Phone and Windows 8/Windows RT, but iOS and Android don't do this -- yet those two enjoy 95 percent market share figure?)

On iOS, if you build a native app you use Objective-C. On Android you use Java. On BlackBerry 10, you use C/C++. (For reference, on Windows Phone, you use C#.) This is the classic cross-platform engineering problem of mobility -- you can't take code from any one platform that you develop for and just cross-compile it over to another platform. Hitting multiple platforms requires distinct, costly development effort both in terms of initial cost, and in terms of ongoing costs.

I tend to regard multiple platform support as the biggest problem faced by software companies targeting mobile platforms. It's simply a massive unfathomable mess of risk and cost. Insanely, the presence of Android Player on BlackBerry 10 in one fell swoop solves the problem. If you're already invested in Android, or you want to invest in Android, you essentially get BlackBerry 10 for free.

That's great for you, but bad for BlackBerry if they wish to remain true to their vision of pushing the user experience in BlackBerry 10. For the record, they like people coming over to BlackBerry World using the Android Player track, but they see it as a "toe in the water" exercise with the desire to see the vendor create a proper, ported, app that takes advantage of everything the platform has to offer. But being able to use Android Player in this way it's not a "toe in the water". It's a nice, relaxing, warm bubble bath with candles and soft music.

Whereas I can see that software developers with an pre-existing investment in BlackBerry will want to do a native version of the app and push through the BlackBerry 10 user experience vision, I can't see that with commodity developers who are simply ticking a box to keep what by definition in most cases has to be a relatively small subset of the customer base happy.

BlackBerry's intention is that they'll incentivise developers to produce apps that are "Built for BlackBerry". You'll be familiar with this idea -- adhere to certain rules and your app will gain certification. Over time, BlackBerry intends to shift to a position where they're only giving the big love to apps that are "Built for BlackBerry". (For example, eventually only apps that are "Built for BlackBerry" will appear on the BlackBerry World carousel.) And, of course, if all you've done is just moved an app over from Android, you don't get to be certified and hence don't get the big love.


This is a slightly tricky position for BlackBerry. The Android Player could be the silver bullet against Windows Phone by -- from the perspective of a software developer -- essentially turning BlackBerry 10 into an additional Android variant. Developers that target Android are already having to deal with fragmentation -- BlackBerry 10 is just another dimension to that fragmentation. By being able to lift Android apps directly over to BlackBerry 10 developers avoid any requirement to re-engineer their apps. On Windows Phone this re-engineering is unavoidable, adding significant additional cost to targeting that platform.

Remember that "17 percent Android apps in the catalogue" figure from earlier? I wouldn't be surprised if the majority of apps for BlackBerry 10 were Android apps as we get to the end of 2013. And I can't see how that's a problem -- the software developers would be happy, the users would be happy, and BlackBerry World's catalogue increases in utility.

What do you think? Post a comment, or talk to me on Twitter: @mbrit.

Image credit: Wikimedia, Google, BlackBerry

Topics: BlackBerry, Smartphones

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  • Work or Play?

    One point that must be addressed is the market that BB 10 will, or won't, succeed in. There's a very good chance that the BB 10 will 'save the day' in the Enterprise space, yet be a dud in the consumer market (just too late to the party). In which case it's highly unlikely any dev shops will spend more than the 10 minutes to port Android to BB. But internal enterprise software projects and shops that create apps for the Enterprise may choose to use create a native BB experience.
    beau parisi
    • Work and Play?

      I agree that BlackBerry need to focus more on enterprise, this is their strength after all, however as we have already seen over the years, people want both work and play on their phone. If BB10 can satisfy both segments then they stand a chance of clawing back market share. I think this is their approach, but they have to get over this "need a million apps" perception. Thus the Android card is being played. It's a double edged sword, as they article concludes.
      • Not really a double edged sword

        Quality developers will develop directly on cascades, while others will simply port their android apps onto the BB platform. BB wins.
    • New Blackberry OS and devices

      are middle of the road and will do nothing to take back or prevent the loss of market share from any other competitor out their. Sell your RIMM stock now because the next time it starts dropping could be the last
      Burger Meister
  • What's the point in this article?

    Android has more malware than apps and bring that problem to blackberry 10 will be great idea as per Matt.... LOL..

    Windows Phone has solid foundation and the platform is suited for both consumers and Enterprise. If you are a Windows phone user, one doesn't need too many apps, most things an average user needs are built-in or is available for free download from Microsoft or Nokia.
    • I think you made a mistake

      When you wrote android has more malware than apps, that should obviously read MS has more malware than apps.

      Unless your whole post was a joke? Reads like one. Are apps not apps if they come from MS or Nokia then?
      Little Old Man
    • Apps don't matter now?

      I seem to remember back in the PC vs. Mac days that the Microsoft fanboys would use the sheer volume of programs available for Windows as the main reason to use Windows. Indeed, that was one of the biggest motivators. Everyone wrote for Windows because everyone used Windows, so everyone would use Windows because everyone writes for Windows.

      However, now that the balance of applications no longer seems to tilt in favor of Microsoft, we're to believe the argument of "who needs apps?" Don't get me wrong; if Windows Phone 8 can do everything a typical user needs to do, that's great. You may well want to consider, however, making an argument to that effect that's not a blatant contradiction of the previous argument.

      (Full disclosure: I do think that the sheer volume of apps isn't everything; I just have a problem with that argument being made by people who used to profess that the sheer volume of programs available for Windows made it the platform everyone should use.)
      Third of Five
      • Windows apps are useful...

        While iOS apps are fart and toy apps.
        • Sort of like

          your posts...
        • Good luck with your 2% phone

          Windoze fanboi!
    • In a way Windows is good for both worlds

      But after it only have applications for the average user!!!!

      Windows phone have a shaky future at the moment, for enterprises it can be a major mistake to invest a lot of money in such unproved mobile ecosystem.... even if Microsoft does a reasonable job maintaining old products.... not Windows Phone 7 tough.
  • Android developers are going to love BlackBerry 10

    That was a lot of words for relatively little to say. The problem with android apps is the malware and the force closes. A lot of apps on android are unstable and with as much as they force close on android they will do the same on blackberry. This won't look good for this new phone/OS.
    • I don't think the stats agree with you on stability

      and although you really love the android malware FUD, it's not convincing anyone.
      Still, at least BB will be stealing market share, what little there is, from WP which can't look good at all for that OS.
      Little Old Man
      • Who has more market share to steal?

        iOS and android do.
        • Who has the weakest position in the market?

          Well it's a toss up between BB and WP.
          Little Old Man
    • we get it. loverocks and owlman are windows fanboys or paid shillss

      But can you go a single post about phones without slagging off android and/or google and praising the convicted monopolist who has a much stronger history of malware and insecurity of pretty much any software company ever.

      this story was about blackberry and you still felt the need to do your usual windows rocks, android sucks spiel.. Makes you look really suss.
      • Learn to read

        I never mentioned Microsoft Windows in my post. You are getting grumpy over nothing.
    • Don't speak without knowledge

      Do you even know how Blackberry World works?

      It's not like Google Play. The app has to be approved. And even if it passes, if you , say - put out an update - and the update force closes, they will notify the developer.

      Microsoft should be worried. Why write for Windows Phone, 8, etc when you can do it once and hit two markets at the same time as the author said? Think about what that means: If you are an Android user who got smitten by BB10, you probably will still have all your apps.

      What's the incentive to get a Windows Phone then?
      • i would love to believe beatiful story as a regular consumer

        But as a programmer the write once run everywhere concept is a pipe dream. Try write once debug.everywhere instead
        Master Wayne
        • reminds me of java

          what's old is new again..