Apple attempts to trademark the word 'startup'

Apple attempts to trademark the word 'startup'

Summary: The tech giant filed its application yesterday, but it appears it has yet to be seen or approved.

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TOPICS: Apple
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Apple is attempting to trademark the word "startup", lodging its application for the term on Tuesday.

TMWatch first spotted the application, noting that it was lodged by Apple's Californian headquarters and Sydney-based Baker & McKenzie law firm.

TMWatch believes that the application is only in its early stages of filing, and has not yet been seen by an intellectual property examiner.

According to a screenshot taken by the site, the trade mark would apply to goods and services related to:

Class 35: Retail store services, including retail store services featuring computers, computer software, computer peripherals, mobile phones, and consumer electronic devices, and demonstration of products relating thereto

Class 37: Maintenance, installation, and repair of computer hardware, computer peripherals, and consumer electronic devices; consulting services in the field of maintenance of computer hardware, computer peripherals, and consumer electronic devices

Class 41: Educational services, including conducting classes, workshops, conferences, and seminars in the field of computers, computer software, computer peripherals, mobile phones, and consumer electronic devices and computer-related services; providing information in the field of education

Class 42: Design and development of computer hardware and software; technical support services, namely, troubleshooting of computer hardware and software problems; installation, maintenance and updating of computer software; technological consultancy services in the field of computers, computer software, and consumer electronics; computer diagnostic services; computer data recovery.

Topic: Apple

Michael Lee

About Michael Lee

A Sydney, Australia-based journalist, Michael Lee covers a gamut of news in the technology space including information security, state Government initiatives, and local startups.

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69 comments
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  • You Got To Be Kucking Fidding

    I hope this gets tossed out on its ear.
    ldo17
    • Moderators

      Moderators, please remove the above post. It includes an un-authorized use of the word "Be" which Apple trademarked two months ago.
      dsf3g
      • Moderators

        Please remove this above post by dsf3g as the holy word A**** was used with papal consent. Following this please administer death by stoning but it must be carried out by men only and no women with beards must be present or take part.
        Alan Smithie
        • Re: and no women with beards must be present or take part.

          Ah, a response worthy of Jehovah.

          Oops.
          ldo17
          • The Gourd! The Gourd!

            We must follow His Gourd!
            wazpark
          • Yea it is written....

            There shall, in that time, be rumors of things going astray, erm, and there shall be a great confusion as to where things really are, and nobody will really know where lieth those little things wi-- with the sort of raffia work base that has an attachment. At this time, a friend shall lose his friend's hammer and the young shall not know where lieth the things possessed by their fathers that their fathers put there only just the night before, about eight o'clock. Yea, it is written in the book of Cyril that, in that time, shall the third one...
            garry.earner@...
    • This from a guy who uses

      the operating system with the trademarked name: Windows
      baggins_z
      • Totally the same

        As we all know, 'Windows' was the generic term for any GUI and then MS trademarked it.

        Yes, that is how it happened.
        Little Old Man
        • ummmm no.. Windows is the name for the collective holes in my house walls.

          I filled them with glass but apparently they are still called windows.

          Guess I'd best be paying da man.
          frankieh
          • Naw,

            you can call them windows as long as your computer is not within 15' of them, that might tread on their trademark which only trademarks the term when it come to computers.. probably as widely construed as Apple's desire for startup? Um, Giddings & Lewis might have something to say about that.. they make Million Dollar Shop Machines that have had "Startups" and "Startup Routines" for decades.. and they are Computer Numerical Controlled Machine Tools.. they have computers inside.. so that is definately Prior Art! (and then we talk about Mazak, Mora Seiki, MAG, Okuma, to name a few more). I think they might have a problem when Apple wanted them to start paying a license fee.
            Putertechn
      • Re: This from a guy who uses

        My office is 100% Windows-free.
        ldo17
        • Re: This from a guy who uses

          Must be dark
          danielreilly0@...
          • Re: Re: This from a guy who uses Must be dark

            I never said it was window™-free...
            ldo17
          • LOL!

            Nice.
            William Farrel
          • LOL

            Makes him a "Dim-Wit".
            fm-usa
        • Re: My office is 100% Windows-free.

          I got flagged for stating a simple fact.

          Flag away. You can't change reality.
          ldo17
        • 100% Windows-free

          Must be dark.
          ttoolan
      • MS once tried to build a shipboard OS.

        They were going to display applications on a circular screen in overlapping circular areas called ... PORTHOLES.
        jallan32
        • Re: MS once tried to build a shipboard OS.

          They really did http://www.theregister.co.uk/2009/01/15/royal_navy_email_virus_outage/
          ldo17
    • If they toss this out...

      ldo17, if they toss out (as you put it) "startup" as a trademarked product name for Apple, then they of course should also toss out much more common words that have been trademarked by other companies. These include:

      "Windows"
      "Word"
      "Chrome"
      "Android"
      etc., etc,. etc.

      ;-)
      Harvey Lubin