Apple ditches iPad 2, brings back iPad 4 with Retina display

Apple ditches iPad 2, brings back iPad 4 with Retina display

Summary: Apple refreshes its entry-level line up and removes the last device with its old 30-pin connector.

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TOPICS: Apple, iPad
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Apple has refreshed its entry-level devices today, introducing an 8GB iPhone 5c and reintroducing the iPad 4.

The 9.7-inch Retina display iPad 4, once again for sale on Apple's website, becomes the company's new entry-level larger tablet, and will only be available with 16GB memory in either black or white.

The fourth-generation iPad replaces the older iPad 2, the last remaining device that relied on Apple's old 30-pin connector. Its iPad 4 successor has the more compact Lightning connector, in line with the iPad Air, iPad mini, and iPad mini Retina.

In the UK, the wi-fi only version of the Retina iPad 4 costs £329 while the LTE version costs £429, putting it nearly on par with the the iPad mini Retina. The smaller slab costs £319 and £429 respectively for the 16GB wi-fi and wi-fi plus cellular versions.

The iPad 4 comes with Apple's dual-core A6X chip and a five-megapixel camera. At 652g in weight, it's just under 200g heavier than the iPad Air, which starts at £399 for the wi-fi only 16GB model or £429 with mobile connectivity.

Unlike the 8GB iPhone 5c, the iPad 4 replacement appears to be rolling out globally. US prices for the 16GB fourth generation iPad start at $399 for the wi-fi only version and $529 for the cellular model.

The additional 8GB memory iPhone 5C has launched in some European markets, including the UK, Germany and France, as well as Australia, but not the US.

Apple launched the iPad 4 in 2012 alongside the first iPad mini, while the iPad 2, considered an incremental update to the first iPad, arrived in 2011.

In 2013, Apple held onto its position as the largest vendor of tablets globally, selling around 70 million iPads last year — up nine million on the year prior.

However, Android vendors have quickly caught up. Android based tablets accounted for 61 percent of all tablets sold last year, compared with iOS, which fell from 52 percent to 36 percent of the total in 2013, according to analyst firm Gartner. The second largest vendor of tablets, Samsung, sold 37 million tablets last year.

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Topics: Apple, iPad

Liam Tung

About Liam Tung

Liam Tung is an Australian business technology journalist living a few too many Swedish miles north of Stockholm for his liking. He gained a bachelors degree in economics and arts (cultural studies) at Sydney's Macquarie University, but hacked (without Norse or malicious code for that matter) his way into a career as an enterprise tech, security and telecommunications journalist with ZDNet Australia. These days Liam is a full time freelance technology journalist who writes for several publications.

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25 comments
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  • Innovation at Apple

    Innovation is too hard, lets just tweak products and use marketing power to gouge customers. Thanks Tim Cook.
    Sean Foley
    • Another one doesn't get it

      Thanks from someone that ceases nothing..

      You don't build a business to innovate and if you do you will go belly up. You go into business to make money. When a business gets large enough, then you may steer your business towards a cause. If you know anything about Apple, innovate is not their core "cause". Check up on it. Thanks Tim Cook. Great products!
      lvavila
      • No, but if Cook keeps telling investors to go

        pound sand when they question the wisdom of Apple wasting billions of dollars into stupid green energy schemes, they might have some problems down the road.
        baggins_z
        • Yeah, stupid green energy!

          Coal and radioactive phones for all!
          MarknWill
    • Innovation is quite big in mobile

      Regardless of being Apple or others.
      After 20 years of PCs that where basically small updates at each new year now things are a bit different.
      One example is screen resolution, in the last 20 years we must have moved from 800x600 to current trend of 1366x768, in the last 5 years smartphones went from 320x200 to full hd and 4k displays seem to be on the make. I believe smartphone average resolution is better than traditional PCs average resolution - and that's pretty pathetic for PCs.

      Smartphones and tablets are moving much faster than traditional PCs - it's undeniable.
      AleMartin
    • This isn't their innovation product.

      The iPad Air is. And it completely owns the high end of the market.

      This the a re-release of a 18-month old product to mop up the areas currently serviced by Android and Microsoft.
      Englishmole
      • But Apple would already know that this won't

        mop up Android and Microsoft, so why are they really doing it?
        William.Farrel
    • Not sure what the relationship this comment has to the article

      which is about the entry level products lineup. I don't think there's a company on the planet that throws their latest and greatest tech at the entry level lineup.... not sure what the point is supposed to be?
      Mac_PC_FenceSitter
  • ROFL

    This is for POS situations where the newest isn't the most important consideration, platform stability is. Look at Linux distros that star a point behind for LTS...

    Furthermore as a former owner of two Nexus 7s (sold and gifted) and a new first time owner of an iPad Air, I prefer iOS experience on a tablet far more than the lame one on 4.2-4.4... The apps, the UI, the over all experience on android left something to be desired...

    Thank you Tim Cook!
    dragnn
    • Yeah, for POS, *BUT*....

      16 gig is practically worthless, considering how much space the OS required. As an owner of a 16g Air, I have to say there aren't many Apps which can be installed without using up all available memory - and adding 5 g "cloud" (or ANY amount) is a joke... I want the Apps to work even when I am NOT near a Wi-Fi!!! Sometimes even nerds don't "get it".
      So, Tim, PONY UP and realize your customers want to do more than play angry birds, and that use away from "home" is necessary!!! The incremental cost of an additional 16 g is also a giant rip-off - make THAT more reasonable & you will be surprised at the increase in number of (more) happy customers.
      Willnott
      • Hey, Microbrain!

        Why do you think you can just post a lie? At only 1.2 GB iOS 7 is pretty small. The other apps installed (Mail, Safari, Notes, etc.) take up a total of 1.8 GB so you have roughly 13GB space left on your 16GB iPad (and I have 18 GB left on my 32GB with iWork and 42 other apps installed and 6GB of photos and music). What you do with your remaining space is your call. I can't imagine that 13GB is not enough space for you to load up on apps, pics, videos, etc. therefor I call you a liar.
        DontUseMicrosoftAtAll
      • iOS takes up 4 GB

        Which is quite comparable to everyone else (Android, BlackBerry) and quite a bit better than Windows RT, at 13 GB!
        Mac_PC_FenceSitter
  • no 30 pin connector

    The iPad 4 with Retina was introduced with a Lightning connector. The 30-pin connector is gone from Apple's lineup.
    strat@...
  • Actually...

    The 30-Pin connector is still found in the iPod Classic. But, since Apple has apparently abandoned the iPad Classic in favor of more child-friendly touch-screen devices, we'll probably see that gone in short order. :(
    heymatthew
    • Oops!

      I meant iPod Classic... Not iPad Classic.
      heymatthew
      • Loyalty to customers

        I've worked on and off with Apple material for the last 20 years, I like a lot the concept of the lightning connector but I also admire standards (de facto or by rule) since they provide basis to make technology available and widespread. The process was a mess and I think I'll stick to my iPod touch 4th gen and my wife with the Ipod "5th gen".
        jppataki
        • I like Lightning a lot better than the closest standard analog

          Micro USB really, really sucks compared to Lightning.
          Mac_PC_FenceSitter
          • I only wish the EU would understand that superiority trumps standardization

            I wonder how Apple will respond to the EU council's wish for standardized mediocrity in connector design?
            kenosha77a
          • I agree

            Apple's solution beats USB. That USB 3.0 connector is a joke.

            At least with the Apple cord you dont have to worry about which way is which when you go to plug it in.
            otaddy