Apple drops Aussie app pricing

Apple drops Aussie app pricing

Summary: Apple has emerged from a nine-hour global iTunes maintenance period to reveal new pricing for Australian apps, which brings Australian prices in line with those in the US.

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Apple has emerged from a nine-hour global iTunes maintenance period to reveal new pricing for Australian apps, which brings Australian prices in line with those in the US.

Apple users shopping on Australia's iPhone and iPad App Stores are set to feel the benefits of a better exchange rate against the greenback as Apple revises almost all of its local app prices down.

Prices on Apple's own apps like the productivity app Pages, presentation app Keynote and video app iMovie have all been slashed, and even the wildly successful game Angry Birds has seen a drop in price.

iMovie is down from $5.99 to $5.49, Pages and Keynote are both down from $12.99 to $10.49 and Angry Birds has dropped from $1.19 to $0.99.

Federal Labor MP and long-time Apple pricing advocate Ed Husic today praised the pricing move after railing against the gadget maker in March for charging a premium on Aussie users.

"Good work Apple — they've listened to their loyal customers and begun lowering their prices.

"Hats off to the company, and congrats to the customers. Now look forward to their formal response to my issues, which I'm told I can expect next week," Husic wrote on his Facebook page.

According to Apple-centric blog site 9to5Mac, App Store prices have also dropped in the UK.

Apple Australia hasn't yet responded to questions from ZDNet Australia about the possibility of lower prices for other products like laptops, desktops and the iPad.

Topics: Apple, Apps, Government, Government AU, iPhone, iPad

Luke Hopewell

About Luke Hopewell

A fresh recruit onto the tech journalism battlefield, Luke Hopewell is eager to see some action. After a tour of duty in the belly of the Telstra beast, he is keen to report big stories on the enterprise beat. Drawing on past experience in radio, print and magazine, he plans to ask all the tough questions you want answered.

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Talkback

3 comments
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  • I would be happy with the simple option to pay in $US for such services, or $AUS converted on the fly at as of the minute conversion rates.
    xBeanie
  • Invariably you end up getting charged a conversion fee for that. Or is that just my credit card?
    suzanne.tindal
  • suzanne, your credit card charges that conversion fee and it's a bloody rip off!!

    I have an Encompass Credit Union Visa and they don't have those foreign tranx, withdrawal or conversion fee so I use that online and when I go overseas. But my Westpac card is only for emergencies or local.
    p@...