Apple iPhone: Your Australian operator is ...

Apple iPhone: Your Australian operator is ...

Summary: Good news, everyone -- after all these months of waiting, I can finally reveal which operator will be bringing the iPhone to Australia. And the winner is ...

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Good news, everyone -- after all these months of waiting, I can finally reveal which operator will be bringing the iPhone to Australia. And the winner is ...

ZDNet.com.au. Yep, that's right: ZDNet.com.au. You're probably wondering where I got my information from, right? Well, the fact is, ZDNet.com.au is doing a bit of iPhone development. We've launched a version of our Web site specifically designed for iPhones and we're looking at developing some applications for the device now that the SDK is out in the public domain.

It couldn't really be clearer, could it? We're doing some development work around the iPhone so we must be the lucky operator that's won it. You might be thinking that we're a business and technology news site, not a mobile carrier, and therefore I'm talking cobblers but bear with me for a second.

The eagle-eyed mobile watchers out there have spotted that Sensis has posted a job advert asking for some iPhone developers to produce some applications for the Telstra search arm.

"We're looking for a BA [business analyst] with a technical front-end UI background to help us design cutting-edge search applications for the iPhone. This isn't boring old specification-heavy BA work. This is exciting and agile BA work to help us envision mobile search applications that work great and look beautiful. Let us know if you think you've got the right combination of creative flair, geekiness, and detail orientation to get the job done," says the ad.

Has Telstra won the iPhone? It's very possible. Is this job posting the evidence to that effect we've all been craving? Is it bollocks.

I know a lot of people are desperate to find out which operator will be Apple's partner for the iPhone's Australian launch -- I'm one of them -- but I don't think a job advert about iPhone development is in any way a clue.

Anyone with a mobile strategy is bigging up the iPhone portion of it. Not because there are a lot of iPhone users out there -- there aren't -- but because the small proportion of iPhone users are vociferous consumers of mobile data compared to those who access mobile data on any other platform. Just because Sensis is upping its iPhone development, it doesn't automatically follow that parent Telstra is bringing out the iPhone.

That said, it's more than likely we'll see the iPhone pop up on Telstra. It has the clout that Apple will be looking for and an impressive track record on customers using non-SMS mobile data.

But that track record could be a potential sticking point between the two -- the iPhone contract reportedly requires the carrier partner to hand over some of that data revenue, which I can't see Telstra boss Trujillo feeling entirely comfortable with. I've never thought of him as a man hell-bent on compromise or a particularly giving chap. Ask rural ISPs. Or Helen Coonan. Or the ACCC. Or ...

Topics: Apple, Big Data, iPhone, Software Development, Telcos, Telstra, IT Employment

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Talkback

6 comments
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  • apple isn't wedded

    Jo, I guess you missed these comments from two apple execs recently...<http://www.macworld.com/article/132378/2008/03/cfomstech.html?t=206>
    I do agree with the rest of your sentiment though. Sensis are probably making sure they have a search presence on the iphone here no matter which carrier it ends up on
    anonymous
  • Nobody really knows who'll carry it...

    ...outside of Apple, of course.

    The current iPhone could only be launched on Telstra. They're the only ones that support Edge.

    But the 3G version that's rumored to be coming around June time? That's a different story, and I doubt we'll see an Australian version in the next three months if there's no firm news already.

    As you say, Jo, any suggestion that this job advert is indicative is really a load of balls.
    anonymous
  • iPhone no contract

    regardless of which company (telstra, optus, vodafone, etc) gets the contract.. it is law in australia that any phone locked to a network that is purchased outright must be unlocked free of charge if the customer requests as it is againts the anti-competition laws to restrict usage
    anonymous
  • whats the fuss

    I just dont get all the hype with the iPhone. People seem to just go along with whatever Apple marketing tell them. As for [iPhone users are vociferous consumers of mobile data ] you must be having a laugh. How much data can you use on a 2G phone? I'm sure no network will touch it until it has 3G.
    anonymous
  • Off Topic, But...

    I read this week that Buzz Broadband, Australia's first Wimax operator said it was a disaster.

    I am posting this here because I eagerly awaited a blog from David Braue or Jo Best with their thoughts on this, but it never came.

    David, Jo, can we expect some commentary on this? i would love to hear your thoughts.
    anonymous
  • iPhone cost...

    As many of you out there, I am eagerly anticipating the release of the iPhone 3g here in Australia. And as I'm sure you've heard, one of the goals for Apple was to releasae the iPhone at an affordable price to make the iphone available to a wider market. This will be the case in the United States and most countries around the world, however I was disappointed today hear Vodafone announce to it's staff that the 16gb iPhone will be released at $899 AUD. Optus will no doubt follow suit with their pricing. This goes against what Apple CEO Steve Jobs announced in his keynote address regarding the iPhone. In the address he stated that he wanted to keep the low price of $199US for the 8gb iPhone and $299US for the 16gb iPhone (or as close to these prices as possible) when the phone is released in 70 countries on July 11.
    Thanks a lot Vodafone!
    anonymous