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Apple's got its iOS 6 and the Apple core, along with its many features and apps. It touts the speed of upgrades, while Samsung has Android 4.2.2 Jelly Bean, the most up-to-date version of Android where updates aren't as immediate.
Almost everybody knows Apple's all-purpose Siri, while Samsung introduced its S Galaxy S Voice Drive, which is designed for cars.
Apple's got its Apple Store for support, and has pride in its phone support as it claims to win this category.