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Almost everybody knows Apple's all-purpose Siri, while Samsung introduced its S Galaxy S Voice Drive, which is designed for cars.
Apple's got its Apple Store for support, and has pride in its phone support as it claims to win this category.
Apple has its iCloud, which it says it keeps you: "up to date everywhere you go. All you have to do is nothing." Meanwhile, Samsung has HomeSync for your personal cloud.
Of course, you didn't see Samsung's other features that Apple can't match, such as its eye-tracking sensor and its Air View gestures, which you can use without touching the screen.