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The Samsung Galaxy S4 launched last week amid great hype about its features as compared to an iPhone 5. In response, Apple rolled out its publicity machine, which produced TV ads in the last few weeks showing off the iPhone and features, and on its "Why iPhone" page, gave 12 reasons why: "There's iPhone. Then there's everything else." Of course, Apple never mentions its rival. And some analysts already agree with Apple.
Liam Tung has the full story.
Apple's iPhone has received eight straight JD Power and Associates awards for customer satisfaction. Apple wants awards to show how well the iPhone has fared in contrast to the Galaxy 4S, which doesn't even exist yet. It is expected to be released in April.
Apple touts the iPhone's design, calling its engineering: "A level of precision you'd expect from a finely crafted watch, not a smartphone." In contrast, Samsung's is glued to plastic at a time when others, such as HTC with its latest One device, have turned to full metal casing.
Next is Apple's highly touted Retina Display. For the Galaxy 4S, Samsung introduced a 5-inch screen with 1080p resolution.