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The iPhone 5 has an 8-megapixel camera, but Apple says is the most popular camera that lets anyone take good photos. It says pixels aren't everything. Samsung is, of course, saying the opposite. Their camera sports 13-megapixels, and can record simultaneously in conjunction with the front-facing 2-megapixel sensor.
It's iTunes with 800,000 apps, which Galaxy S4 can't match.
Apple's got its iOS 6 and the Apple core, along with its many features and apps. It touts the speed of upgrades, while Samsung has Android 4.2.2 Jelly Bean, the most up-to-date version of Android where updates aren't as immediate.