11.3% of traffic to shopping comparison Web sites is from search engines

According to Hitwise, by mid-November Google and Yahoo sent 25% more visits to the 10 leading shopping comparison sites than they did in the same period of 2004. Those two search services combined accounted for 11.

According to Hitwise, by mid-November Google and Yahoo sent 25% more visits to the 10 leading shopping comparison sites than they did in the same period of 2004. Those two search services combined accounted for 11.3% and 12.8% of the total traffic to shopping and classifieds Web sites.

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