26% have smartphone on their wishlist

According to InsightExpress, 26% of Americans indicate they would like to have a smartphone (combined wireless phone, personal data device and Internet access device). These combination devices are especially compelling for those Americans who are on the go as 54% of this group say owning a smartphone interests them.

According to InsightExpress, 26% of Americans indicate they would like to have a smartphone (combined wireless phone, personal data device and Internet access device). These combination devices are especially compelling for those Americans who are on the go as 54% of this group say owning a smartphone interests them.

Smart Phone Critical Attributes:Relative Importance of Attributes
for Interested Consumers
Brand (Palm, Nokia, Motorola, etc.)25%
Extra connectivity options (Blue Tooth, Infrared, WiFi)18%
Price16%
Operating system (Palm, Research in Motion, Windows CE, etc.)13%
Multimedia (digital camera, music capabilities)30%
Device size7%
Keyboard (built-in or on-screen)5%
Computer integration4%
Source: InsightExpress

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