Online video views (streams and progressive downloads) delivered through professionally branded sites increased 50.3% in 2007 to 33.5 billion, according to AccuStream iMedia Research. Entertainment captured a 26.8% share of cumulative views in 2007, and replaced music as the top category inside professional (non UGV) environments. News and information captured 21.4% of views, Music 20.8% and Television (including long-form TV shows) came in at 13.8%. The entertainment category experienced the highest rate of growth in 2007 compared to 2006, running up 216.3%.
Reflecting the popularity of premium broadcast network programs online, Television views rose by 148.9% and news by 32.4%. Sports views rose by 65.5%. While there were solid view gains made on brand owned properties like MTV Networks, music as a category delivered through professionally managed sites or portals declined by 10.9% compared to 2006, and movie views (trailers, shorts, behind the scenes, etc.) dropped by 16.2%.