33.85% of online shoppers visited auctions before Christmas

HitWise researched the favorite online shopping destinations for Christmas holidays in 2004. For the week preceding Christmas online shoppers turned mostly to auctions and department store Web sites.

HitWise researched the favorite online shopping destinations for Christmas holidays in 2004. For the week preceding Christmas online shoppers turned mostly to auctions and department store Web sites.

Top shopping subcategories
  Subcategories % of visits
1. Auctions 33.85%
2. Department Stores 12.36%
3. Rewards and Directories 13.69%
4. Computers 8.56%
5. Appliances and Electronics 6.67%
6. Apparel and Accessories 6.11%
7. Video and Games 5.85%
8. Books 5.73%
9. House and Garden 3.93%
10. Automotive 3.58%
11. Sport and Fitness 3.07%
12. Music 2.88%
13. Toys and Hobbies 2.62%
14. Classifieds 2.35%
15. Flowers and Gifts 2.03%
Source: Hitwise

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