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52% of men and 31% of women are aware of RFID.

According to BIGresearch and Artafact LLC, RFID awareness is much higher among men (52%) than women (31%). RFID aware men and women understand the technology and can accurately describe it to others.
Written by ZDNET Editors, Contributor

According to BIGresearch and Artafact LLC, RFID awareness is much higher among men (52%) than women (31%). RFID aware men and women understand the technology and can accurately describe it to others. 25.6% of respondents say that TV and radio rews are the most common way people learn about RFID. 23% feel the Internet is the greatest influence on awareness.

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