70% of respondents to Knexus Community survey have changed their web analytics package over the last two years. For most companies, the objective has been to obtain a more powerful web analytics tool. Good and fast reporting, real time data and user friendliness are the three main advantages of today's web analytics packages, accounting for 62% of all advantages cited. Marketers are fairly happy with their current web analytics packages, so much so that 62% of respondents would be happy to recommend their current web analytics package to their peers.
Big Data Analytics