78% of podcast listeners are male

Taylor Nelson Sofres says that roughly a third of the Web users have heard of the term podcasting. Among that group, just 32% have actually listened to a podcast.

Taylor Nelson Sofres says that roughly a third of the Web users have heard of the term podcasting. Among that group, just 32% have actually listened to a podcast. Of those who have listened to podcasts, 78% were men.

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