80% of online Americans visited a retail site in November 2004

128 mln consumers visited web sites in the Retail category in November, representing 80% of the US Internet population, comScore Media Metrix reports. Eight of November's top 10 gaining categories were Retail subcategories.

128 mln consumers visited web sites in the Retail category in November, representing 80% of the US Internet population, comScore Media Metrix reports. Eight of November's top 10 gaining categories were Retail subcategories. Jewelry, Luxury Goods & Accessories led the group, with an increase in visitation of nearly 40% compared to October and more than 13 mln visitors. Nearly 22 mln American Internet users visited toy sites, an increase of 24% compared to October and 14% compared to November 2003, according to comScore. Toys R Us led, with traffic up 68% from October to November to 9.6 mln visitors. KBToys jumped 155% to 3.2 mln visitors.

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