Adobe CEO: Media companies rely on Flash for monetizing their assets
Adobe executives had a lot to be positive about during the company's quarterly earnings conference call with investors on Tuesday. While Adobe has a strong financial outlook for the rest of 2011, it's also thinking about the future of Flash.
Not settling for HTML5, Adobe executives spoke to how Flash is being implemented on both desktop and mobile platforms for entertainment purposes worldwide.
Adobe’s CEO and president Shantanu Narayen said during the call:
While we work to help advance HTML capabilities, we will also continue to innovate with our Flash technology. Particularly in areas such as premium video content delivery and measurement, rich internet applications and gaming. Services such as Amazon instant video, HBO go and Hulu and media companies such as ABC and CBS, M6 in France, MTV, Turner and many others rely on Adobe's platform for delivering and monetizing their assets. For mobile apps the industry is starting to exercise the power of utilizing Flash for the Adobe Air run time for devices running Android, iOS, and others.
Streaming video from online portals such as Netflix and Xfinity has definitely improved both on computers as well as mobile devices such as smartphones and tablets. Of course, this process isn't perfect.
With the rate of tablet ownership only expected to rise in the next few years, it's likely that more consumers will continue to watch their favorite programming online. Flash is going to need to improve to meet the ever-increasing demand for better quality and support on multiple devices and platforms.
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