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Adobe debuts InDesign software

The long-awaited page layout program is christened at Seybold Seminars Boston/Publishing 99.
Written by Matthew Rothenberg, Contributor
Adobe Systems Inc. opened a new chapter of its publishing strategy today when CEO John Warnock and President Charles Geschke formally introduced Adobe's long-awaited InDesign page layout software during a keynote presentation at Seybold Seminars Boston/Publishing 99.

The package, due to ship this summer, drew enthusiastic applause as an Adobe representative demonstrated InDesign's tight integration with Adobe's graphics packages, its extensive support for Adobe's Portable Document Format and its highly modular structure.

"Frankly, we think it's the industry's only modern architecture," Geschke said. According to Warnock, InDesign includes about 1400 new features.

Adobe's star turn pleased Mac partisans for another reason: The PC system that the company had brought in to demonstrate the Windows versions of its software crashed repeatedly, and Adobe showed off most of its new announcements solely on the Mac.

In other print news, Adobe showed off Adobe PressReady, a new software package that optimizes output from color inkjet printers and generates PDF files for high-quality output.

Underscoring the latest advances to PDF, Adobe showed off the capabilities of the recently announced Acrobat 4.0, demonstrating how the new software will let users edit graphical elements of a PDF document in graphics applications such as Adobe Photoshop and Illustrator.

On the Web front, Adobe officially announced Adobe GoLive 4.0, which marks the cross-platform debut of the Web-authoring package Adobe acquired when it purchased GoLive Inc. in early January.

Meanwhile, the company touted its support for the proposed World Wide Web Consortium (W3C) Scalable Vector Graphics standard for resolution-independent Web images. "We want to seriously upgrade the Web," Warnock said. He said Adobe is working "in lock step" with the W3C to refine the SVG standard; when the standard is ratified this summer, Warnock said, Adobe will immediately release plug-ins that provide SVG support for all its core graphics applications.

Adobe also demonstrated new browser-based Web authoring technology developed by GoLive that will let content creators edit text and images in Web pages dynamically.

Adobe Systems Inc. opened a new chapter of its publishing strategy today when CEO John Warnock and President Charles Geschke formally introduced Adobe's long-awaited InDesign page layout software during a keynote presentation at Seybold Seminars Boston/Publishing 99.

The package, due to ship this summer, drew enthusiastic applause as an Adobe representative demonstrated InDesign's tight integration with Adobe's graphics packages, its extensive support for Adobe's Portable Document Format and its highly modular structure.

"Frankly, we think it's the industry's only modern architecture," Geschke said. According to Warnock, InDesign includes about 1400 new features.

Adobe's star turn pleased Mac partisans for another reason: The PC system that the company had brought in to demonstrate the Windows versions of its software crashed repeatedly, and Adobe showed off most of its new announcements solely on the Mac.

In other print news, Adobe showed off Adobe PressReady, a new software package that optimizes output from color inkjet printers and generates PDF files for high-quality output.

Underscoring the latest advances to PDF, Adobe showed off the capabilities of the recently announced Acrobat 4.0, demonstrating how the new software will let users edit graphical elements of a PDF document in graphics applications such as Adobe Photoshop and Illustrator.

On the Web front, Adobe officially announced Adobe GoLive 4.0, which marks the cross-platform debut of the Web-authoring package Adobe acquired when it purchased GoLive Inc. in early January.

Meanwhile, the company touted its support for the proposed World Wide Web Consortium (W3C) Scalable Vector Graphics standard for resolution-independent Web images. "We want to seriously upgrade the Web," Warnock said. He said Adobe is working "in lock step" with the W3C to refine the SVG standard; when the standard is ratified this summer, Warnock said, Adobe will immediately release plug-ins that provide SVG support for all its core graphics applications.

Adobe also demonstrated new browser-based Web authoring technology developed by GoLive that will let content creators edit text and images in Web pages dynamically.

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