Amazon: Full-text searching increased sales

Just a week after Amazon.com introduced a tool that lets people search the entire text of many books it sells, the online retailer reported a boost in sales as a result of the feature.

Just a week after Amazon.com introduced a tool that lets people search the entire text of many books it sells, the online retailer reported a boost in sales as a result of the feature. The Seattle-based company said Thursday that its "Search Inside the Book" feature, which launched Oct. 23, lifted sales for searchable books by 9%, compared with titles not part of the in-text database.

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