Amazon gets '1-click' injunction

Summary:Judge bans BarnesandNoble.com from using what Amazon.com calls a copycat version of its 1-click shopping technology.

A federal judge has barred Barnesandnoble.com from using what Amazon.com called a "copycat" version of its 1-click shopping technology.

The injunction will stay in pace while a lawsuit Amazon (Nasdaq: AMZN) filed against Barnesandnoble.com (Nasdaq: BNBN) is pending.

Amazon sued its rival in October in Seattle over the 1-click technology, which allows shoppers to purchase items online by clicking a button -- eliminating the need to fill out shipping and purchasing data.

Barnesandnoble.com said in a statement that the company was "disappointed" with the judge's ruling, but added that it is developing a new checkout process.

The company said it had planned to release its new "Express Checkout" process after the holidays, but will now launch the service within the next few days.

Race to improve e-commerce
E-tailers have been spending considerable time and effort working on ways to speed up the purchasing process online. Amazon's 1-click technology, which securely stores the consumer's data, is not dissimilar to several wallet technologies that have popped up recently.

The race to develop such technologies has also led to a few lawsuits. Last month, a St. Louis firm sued Yahoo! Inc. (Nasdaq:YHOO), claiming that Yahoo's shopping cart feature, which allows consumers to place goods from multiple merchants in a single cart, violated its patent.

Barnesandnoble.com said it would continue to fight the Amazon suit.

"We do not intend to sit back and allow Amazon to stake a claim upon any technology that is widely used. Allowing them to do so abridges our rights as a leader in e-commerce, but more importantly limits the choices of consumers. We consider the consumer -- not the retailer -- to be at the heart of e-commerce," Barnesandnoble.com officials said in their statement.

Topics: Amazon, E-Commerce

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