The iPhone Kindle application is a great way to keep reading your Kindle content while out and about when your Kindle is back at home. One big complaint people have had though is the difficult way to purchase Kindle content to read on the iPhone if you do not own a Kindle. You could use the Amazon website, but it was clunky on the iPhone. Amazon announced the launch of an iPhone-optimized Kindle site that makes it much easier to find and purchase Kindle content on the iPhone. Simply tap the Get Books icon in the Kindle for iPhone application to access the new iPhone-optimized store.
The new Kindle store site has a search box and several default ways to filter ebook content, including books by category, NY Times best sellers, Kindle top sellers, new & noteworthy, and recommendations for you. You can also access and change your 1-click settings and manage your account.
I still look forward to more functionality being added to the Kindle for iPhone application, but this is a good start in making content more readily available. It would be great to see the application integrate support for the store in the future as well.