Amazon: Prime subscribers 'love' digital media content

Once again, Amazon delivered big numbers within its second quarter earnings report on Tuesday. But instead of the product focus being on rumored tablets, investors were curious about Prime's digital video offerings.

Once again, Amazon delivered  big numbers within its second quarter earnings report on Tuesday. But instead of the product focus being on rumored tablets, investors were curious about Prime's digital video offerings.

See also: Amazon delivers strong Q4, ups revenue outlook

Speaking during the company's quarterly conference call for investors on Tuesday, Amazon's CFO and senior vice president Tom Szultak responded briefly with the caveat that Amazon's digital video venture is still in the early stages.

Even though he said there wasn't much he could share, Szultak maintained an optimistic stance and Amazon's commitment to keep focusing on Amazon Prime's instant video service.

In terms of digital content, we certainly have an offering right now with the opportunity with Prime, we certainly have a product of Prime and video that we like. It's extremely early but we're learning customers love it and what they're seeing so far. We like what we're seeing so far in terms of some of the metrics but again it's very very early. We do think that we're fortunate that we can offer such a service to customers along with free shipping. We think that good customers are both physical and digital customers.

It's disappointing, yet not surprising, that we couldn't see some actual numbers. While it would be a little unfair to compare it to Netflix and its subscriber stats that were reported yesterday, it would still be helpful for some perspective on where digital video is headed.

Obviously, digital video is only getting bigger. But it's harder to tell just how competitive this field is yet.

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