Amazon's iPad killer in stores by Christmas 2011?

Summary:Not to be outdone by all the buzz for the newly released Blackberry Playbook or iPad 2, it seems Amazon is also joining the color tablet PC fray.

Not to be outdone by all the buzz for the newly released Blackberry Playbook or iPad 2, it seems Amazon is also joining the color tablet PC fray.

Quanta Computer, the Taiwanese tablet PC manufacturer of the Playbook and Sony S1 & S2, along with E Ink Holdings, have received orders from Amazon to develop a color LCD touchscreen device featuring "Fringe Field Switching technology". Apparently, FFS LCD screens offer a wider viewing angle, more realistic colors and better outdoor viewing than regular LCD displays. Though no prices have been released yet, this contract is expected to bring in "$3.5 billion" for Quanta by the end of 2011, with "monthly orders during the peak season ... expected to reach about 700,000-800,000 units and Quanta is expected to start shipping as soon as the second half of 2011," according to DigiTimes-just in time for the holiday shopping season.

So what will be the fate of the Kindle, Amazon's flagship e-book reader? Sources at DigiTimes suggest the Kindle's days may be numbered due to its inability to appeal to consumers beyond North America and Europe, which only further legitimizes that an Amazon-brand iPad competitor is really on its way:

"[While] Amazon's Kindle still has strong sales, but the e-book reader is currently still unable to successfully cut into the markets outside of North America and Europe; therefore, Amazon internally plans to reduce Kindle's market price to attract consumer demand from the education and consumer market, while will push tablet PC using its advantage in software and content resources to challenge iPad2."

Is this why Target is selling the Kindle for a mere $114 this week? Does Amazon have a chance against Apple?

[Image from EcoGadgets.com]

Topics: Tablets, Amazon, Hardware, iPad, Laptops, Mobility

About

Gloria Sin is a New York-based freelance journalist who writes about the tech toys that you can't live without for ZDNet. She has little patience for poorly designed user experiences, and is not afraid of opening the guts of her own machines for repair or hacking her gadgets for new uses.She has written for FastCompany.com, Popular Scienc... Full Bio

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