AMD recaps 2008 green and sustainability initiatives

Summary:For those of you who are beginning to account for sustainability strategy in your IT purchasing habits, Advanced Micro Devices has just published its two annual proclamations about its green and corporate responsibility efforts. Among the programs/milestones you can read about:The AMD Changing the Game initiative, which is focused on encouraging the development of video games that impart social issues and values, and promote math, science and technology skills.

For those of you who are beginning to account for sustainability strategy in your IT purchasing habits, Advanced Micro Devices has just published its two annual proclamations about its green and corporate responsibility efforts. Among the programs/milestones you can read about:

  • The AMD Changing the Game initiative, which is focused on encouraging the development of video games that impart social issues and values, and promote math, science and technology skills.
  • The LEED Gold certified Lone Star campus, powered by 100 percent renewable energy, which I wrote about in this blog post.
  • AMD's involvement in the Green Power Group California Affiliates. This is a group of 15 companies that have operations in California and that meet to share best practices for acquiring and supporting the use of renewable energy at the corporate level. Here's a quick Environmental Leader article about that group, as well as a link for more information.
  • AMD says it has reduced its normalized emissions by 20 percent since its baseline measure in 2006. The company is shooting for a reduction of 33 percent by the end of 2010. Hmm. The math doesn't sound so encouraging on that one. Hope I'm wrong on that.
  • Of course, you can also read about how AMD has applied some of its own technology to reduce energy consumption.

This is where you can find AMD's full Global Climate Protection Plan (its ninth edition of said plan).

And, this link leads to its 2008 Corporate Responsibility Report.

Topics: Processors, CXO, Emerging Tech

About

Heather Clancy is an award-winning business journalist specializing in transformative technology and innovation. Her articles have appeared in Entrepreneur, Fortune Small Business, The International Herald Tribune and The New York Times. In a past corporate life, Heather was editor of Computer Reseller News. She started her journalism lif... Full Bio

zdnet_core.socialButton.googleLabel Contact Disclosure

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.