AMD rolls out chips for M'sia market

Chipmaker Advanced Micro Devices (AMD) on Tuesday unveiled its multiprocessing platform consisting of the Athlon MP processor and AMD-760 MP chipset for the local server/workstation market.

KUALA LUMPUR--Chipmaker Advanced Micro Devices (AMD) on Tuesday unveiled its multiprocessing platform consisting of the Athlon MP processor and AMD-760 MP chipset for the local server/workstation market.

The platform is designed for one- and two-way servers and workstations.

It also supports Double Data Rate (DDR) memory technology and incorporates the vendor's Smart MP technology.

According to International Data Corporation (IDC), the local server market was valued between RM209 million and RM216.6 million last year.

However, AMD declined to comment on its local sales projection with the addition of its new processors in the Malaysian market.

AMD Far East Ltd product marketing manager Wee Yep Yin said AMD's entire range of processors captured a 21 percent market share worldwide in first quarter of 2001.

The chipmaker brand has long been associated as the home PC's microprocessor provider and has yet to carve a niche in the commercial market segment dominated by its fierce rival Intel.

When asked how AMD intends to market the new processor and chipset here in the country with the server/workstation market largely controlled by Intel, Wee said clients would need to be "educated" on AMD's chips performances and their affordable prices.

He said the Athlon MP and AMD-760 MP chipset are available worldwide from more than 20 manufacturers at frequencies of 1.2GHz and 1GHz.

In Malaysia, A-Amcom Sdn Bhd is the first manufacturer to introduce its PenguinMaster ServerMaster D Series based on the new processor and chipset.

The AMD Athlon MP processor features Socket A infrastructure with 52 new instructions to extend its 3DNow! Professional multimedia technology.

AMD also launched two new desktop PC processors on Tuesday--the 1.4Ghz Athlon and 950MHz Duron processors.

The 1.4GHz Athlon processor with DDR memory outperformed Intel's 1.7Ghz Pentium 4 chip, claimed AMD, citing a variety of industrial benchmarks.

However, benchmark tests were conducted by AMD, and not by any appointed independent third parties.

The Athlon MP processors are priced at RM1,007 for 1.2Ghz and RM817 for 1GHz frequencies, per 1,000 units.

For the 1.4GHz Athlon processor, the chip equipped with a 266MHz front-side bus (FSB) or a 200MHz FSB retails at RM961 per 1,000 units. The 950MHz Duron processor retails at RM463 in per 1,000 units.

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