This is a smart move -- it sounds like Google is about to launch an Android market targeted at business users. If Android is going to be a player in the enterprise/business market, a consumer based market that hosts world class fart apps just doesn't cut it.
A business market is one that, if done correctly, could be a win for both consumers, and developers. I've talked a lot about what I think the problems with the Android Market are, and I think this could be an easy way for Google to rectify some of those problems.
The first problem is that all apps are accepted without any kind of review process. At first that sounds like a great idea, but soon you realize that quality of apps is greatly diminished without them.
The vast majority of apps in the Android Market are free -- and the ones that aren't have trouble making enough money to be worth it. With the new business market, perhaps they will finally encourage developers to charge money?
What do you think, will Google do it right, or stick with their guns and keep everything the same as the Android Market with simply new branding?