Android vs. iOS - It's a two-horse race, and the lead horse is in trouble

Recent smartphone acquirers are increasingly choosing iOS over Android.

The smartphone market is now a two-horse race between Google's Android and Apple's iOS platforms. But there are signs that the lead horse is in trouble.

New data by Nielsen is showing that recent smartphone acquirers are more likely to choose iOS devices over Android.

Here's the data:

Recent smartphone acquirers (those who have bought their first smartphone during the past 3 months) are increasingly choosing iOS over Android (and the competition).

Among recent acquirers 44.5%of those surveyed in December said they chose an iPhone, compared to just 25.1% in October. Also, 57% of new iPhone owners surveyed in December said they bought an iPhone 4S.

The data also shows how little interest in the competition new smartphone acquirers have ... everything that isn't Android or iOS is little more than noise (and that's going to get worse as RIM's market share continues to spiral).

The competition is being totally crushed, something which will be bad news for Microsoft and its Windows Phone 7 platform. Windows Mobile continues to make a bigger splash than the new mobile platform.

Has iOS achieved the upper hand over Android, or is this just a temporary glitch?

Newsletters

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.
See All
See All