AOL beefs up gift site

America Online Inc. (NYSE: AOL) launched a feature at its Shop@AOL service Thursday that lets consumers interact with consumer electronics products.

America Online Inc. (NYSE: AOL) launched a feature at its Shop@AOL service Thursday that lets consumers interact with consumer electronics products. The LiveProducts feature creates a simulation of products like cell phones or pagers, and lets users play with them, clicking buttons and listening to ringers. The company also launched a concierge service for Shop@AOL to promote merchant partners who are offering special programs such as free shipping or free gift wrap. -- Margaret Kane, ZDNetNews

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