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AOL ready to be dealt in pieces; Who's buying?

Time Warner has reportedly completed its internal restructuring so it can officially separate AOL's dial-up business from its content and advertising assets. The split is likely to become official when Time Warner delivers earnings on Wednesday.
Written by Larry Dignan, Contributor

Time Warner has reportedly completed its internal restructuring so it can officially separate AOL's dial-up business from its content and advertising assets. The split is likely to become official when Time Warner delivers earnings on Wednesday. The big question: Who is buying?

This move is a bit overdue. The Wall Street Journal reports:

For months, Time Warner has been exploring options for the two sides of AOL, including whether to sell or combine the businesses in a partnership with other companies. But talks have been held back by uncertainty about how revenue and liabilities would be split between the two sides, which complicated putting a value on the businesses.

Now Time Warner is signaling to potential buyers that the split is complete. A buyer will now know what it is getting.

So who's buying? Here's a look at some of the players.

EarthLink: The company is likely to be the buyer for AOL's dial-up business and the Journal has reported that the ISP is interested. Perhaps EarthLink will buy Microsoft's dial-up business too. EarthLink could then rename itself "Goingextinctbutgeneratinglotsofcash.com." United Online: This quirky company owns NetZero and could beef up with AOL's dial-up business. The pairing is unlikely given United Online has acquired FTD.

Microsoft: With the Yahoo deal on, then off and now mostly off the software giant is a leading candidate to buy AOL's content business. Microsoft wants scale and eyeballs. Microsoft wants content. AOL has both. AOL has a search deal with Google that could get sticky though.

Google: If the search leader really wanted to be a thorn in Microsoft's side it would gobble up AOL for giggles. Then Google would really be a display ad player. Yahoo: Without Microsoft breathing down its neck, Yahoo isn't likely to chase AOL. But you never know.

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