Apple has sent out media invites confirming the previously rumored September 9 event.
The invite cryptically reads: "Wish we could say more."
While Apple is being tight-lipped about what the event relates to, we can make the assumption that this is when it will unveil the long-anticipated iPhone 6.
The sensible money says the new iPhone will sport a 4.7-inch display to allow it to better compete with products from Samsung, LG, HTC and Sony.
A second new iPhone with a larger 5.5-inch screen has also been rumored.
When it comes to a wearable, this is a lot more uncertain. There have been plenty of rumors, and the competition is undoubtedly homing in on this market, but it is as yet unknown if this is an area that Apple is ready to enter into just yet.
This event will be held in Apple's home city of Cupertino, California at the Flint Center for the Performing Arts, the venue where the Mac was originally unveiled back in 1984.
The event will kick off at 10am (Pacific) sharp.
No word yet as to whether the event will be streamed or not.