Apple joins the Twitterverse with clever Blade Runner easter egg
CNet's reports that Apple has officially jumped on the Twitter bandwagon. Last Friday the maiden tweet for a seemingly official Apple twitter account @iTunesTrailers was posted. The account's bio jives with what you'd expect from Apple:
Official trailers and theatrical content updates to Apple iTunes Trailers, Apple TV, and for the iPhone/iPod touch on Twitter.
Followers of @iTunesTrailers were initially skeptical of the real-looking account because of the proliferation of fake Twitter accounts/Twitterjacking.
The inaugural tweet, a tribute to Blade Runner, read:
This announcement is brought to you by the Shimato-Dominguez Corporation - helping America into the New World.
According to Encyclopedia Blade Runner the passage was displayed on the Colonization Program's blimp which is seen hovering over LA, circa 2019, blasting old-world propaganda. Students of the film will know that the line Apple chose, was only displayed on the blimp in the The Workprint and The Director's Cut editions. Shimato means "I have made an error" in Japanese.
Subsequent tweets have been more in line with what you'd expect from Apple. For example:
Just posted- Exclusive clip: Sunshine Cleaning. In US theaters today.
Be on the lookout for an exclusive clip for a popular independent film posting in a few hours. Let the guessing begin...
The Twitter account was later confirmed as genuine Apple when a Trailers on Twitter link appeared on the top of the Apple Trailers page.
What about the other Apple trademarks on Twitter? i.e. @apple, @ipod, and @itunes? Will Apple's legal department release the hounds then start using them? Everyone else seems to be...
Update: If you're on Twitter, you can follow me @JasonOGrady, @PowerPage and of course @ZDNetBlogs
Picture: WatBlog