Apple is trying to woo more Windows users with discounts for Microsoft Office with new systems.
Apple has quietly launched an offer to give Mac buyers money off Microsoft software.
The 'Office Bonus' offer, which runs until the end of January next year, gives shoppers 50 percent off Microsoft Office for Mac when they buy a new Apple desktop or laptop.
Savings on the software bundle could range from 50 pounds for a Student and Teacher edition, to more than 200 pounds for the Standard edition.
Analysts believe that more than one million Windows users may have made the switch to Mac this year, mostly driven by this halo effect.
Apple sold 1.2 million Macs during the most recent quarter of this financial year.
Jo Best from Silicon.com reported from London.