Apple Q2 2014 hardware sales: By the numbers

Summary:Apple's Q2 2014 earnings are out, and the data provided gives us an insight into how well the company performed over the last quarter relative to historical data. iPhone sales are strong, but iPad sales show a worrying fall.

Apple's Q2 2014 earnings are out , and the data provided gives us an insight into how well the company performed over the last quarter relative to historical data.

Let's start with Apple's flagship product, the iPhone.

Apple sold 43.7 million iPhones, down 14 percent compared to the previous quarter but up 17 percent on the year-ago quarter. Revenues from the iPhone are down 20 percent compared to the last quarter but up 14 percent on the year-ago quarter.

This makes it the iPhone's third best quarter to date for the device, behind Q1 14 and Q1 13. It comfortably beats the sales that analysts were expecting, pegged to be in the region of 38 million.

Apple Q2 14 - iPhone sales

Moving on to the iPad, Apple sold 16.35 million tablets – iPads and iPad mini tablets – down 37 percent on the previous quarter and down 16 percent on the year-ago quarter. However, it still represents the fifth best quarter for the iPad, behind Q1 14, Q1 13, Q2 13, and Q3 12.

iPad revenues are down 34 percent compared to the previous quarter, and down 13 percent compared to the year-ago quarter.

Analysts were expecting iPad sales in the region of 19.4 million, so the actual figure falls well short.

Since Apple doesn't break down sales by type of iPad, we can't tell how much of an effect that the iPad mini is having on the full-sized, full-priced tablet.

Apple Q2 14 - iPad sales

Next up, Mac. Apple sold 4.14 million units, making it a mediocre quarter for the Mac, but it is still the sixth best quarter to date. Compared to the previous quarter sales are down 14 percent, but up 5 percent compared to the year-ago quarter.

Analysts were predicting sales in the region of 4.1 million, so there are no surprises either way here.

Apple Q2 14 - Mac sales

When it comes to the iPod, it seems the bottom has fallen out of the sales. Apple only managed to shift 2.75 million units, down 54 percent from the previous quarter and down51 percent from the year-ago quarter.

Analysts were expecting iPod sales in the region of 3 million, so a small disappointment here.

Apple Q2 14 - Mac sales

"We’re very proud of our quarterly results, especially our strong iPhone sales and record revenue from services," said Tim Cook, Apple’s CEO. "We’re eagerly looking forward to introducing more new products and services that only Apple could bring to market."

"We generated $13.5 billion in cash flow from operations and returned almost $21 billion in cash to shareholders through dividends and share repurchases during the March quarter," said Peter Oppenheimer, Apple’s CFO. "That brings cumulative payments under our capital return program to $66 billion."

Apple Q2 14 - Cumulative sales
Apple Q2 14 - Monthly sales

 

Topics: Hardware, Apple

About

Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology -- whether that be by learning to program, building a PC from a pile of parts, or helping them get the most from their new MP3 player or digital camera.Adrian has authored/co-authored technic... Full Bio

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