Apple shuffles consumer lineup; iMac, MacBook, Mac mini, mouse updated

Hot on the heels of its most profitable quarter ever, Apple today announced a completely revamped consumer hardware lineup, including: An all new iMac line featuring LED-backlit 21.5 and 27-inch widescreen displays in a new edge-to-edge glass design and seamless aluminum enclosure.

Hot on the heels of its most profitable quarter ever, Apple today announced a completely revamped consumer hardware lineup, including:

  • An all new iMac line featuring LED-backlit 21.5 and 27-inch widescreen displays in a new edge-to-edge glass design and seamless aluminum enclosure. (Press release)
  • The low-cost MacBook was revved with an updated polycarbonate unibody design, LED-backlit display, fixed 7-hour battery and Multi-Touch trackpad. (Press release)
  • A new Mac mini got an upgraded processor, more storage and double the standard memory, starting at $599. Apple is also offering a new $999 Mac mini configuration that comes with Snow Leopard Server pre-installed. Curiously, no press release for the Mac mini.
  • The Magic Mouse replaces the Mighty Mouse and is the first mouse to use Apple's revolutionary Multi-Touch technology. Read more about it in David Morgenstern's earlier post.

So far the Magic Mouse is probably the most interesting announcement of the lot. Apple has a tough time conforming the traditional mouse designs used by all other computer OEMs and has always bucked the trend with mice – for better or for worse.

What are your thoughts on the new announcements? What are you ordering?

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