Apple is to hold a press conference about the iPhone 4 ... let's hope they hold it the right way!
The press conference at set for 10 a.m. Pacific time on Friday. But what does Apple have to say?
First off, it's a move that came as a bit of a surprise yesterday. While we've all been expecting some response from Apple because everything's been quiet since the letter to iPhone 4 owners issued earlier this month, a press conference as opposed to communication directly with customers via PR channels shows just how much of a mess "Antennagate" has become.
So, what's Apple going to talk about? Well, your guess is a good as mine, so here are a few possibilities for you to choose from:
I think that a full recall is highly unlikely, given strong sales. Grabbing back all the handsets and giving customers modified ones would be a highly costly manoeuver, especially given that this isn't a safety issue, and that it's hard to get a picture of just how many people are affected by this (and how many of those are affected badly enough to be motivated to want to return the handset).
One thing is for sure, this has dragged on for too long now, and Apple needs to act decisively to bring this to an end. If it doesn't, the "Antennagate" could fester and turn the handset into Apple's own Vista nightmare.
Tune in Firday for coverage as it happens.