Apple top dog in tablet satisfaction, Amazon No. 2

Summary:Apple leads customer satisfaction, according to J.D. Power, but Amazon's low cost has the Kindle Fire franchise creeping up. Samsung, Asus and Acer fall below the average satisfaction score.

Apple is the leader in tablet satisfaction for the second consecutive year, according to J.D. Power, which also highlighted how family sharing of the devices plays into the buying decision and brand loyalty.

J.D. Power measured satisfaction based on performance, ease of operation, design, features and costs.

The rankings go like this:



Although the actual scores aren't that different, there's basically Apple and everyone else. Amazon's Kindle HD franchise has its score as the closest to Apple. Samsung, Asus and Acer fall below the average score.

J.D. Power said Apple performed well in performance, ease of use, design and features. Amazon's score was strong due to cost.

Other odds and ends:

  • 51 percent of tablet owners share their device with at least on other person.
  • Satisfaction increases when more people use a tablet.
  • If tablet is shared by four or more people the satisfaction score is 852. If a tablet is used by one person, the satisfaction score is 824.
  • 64 percent of tablet owners were the sole decision maker in the purchase.
  • 41 percent of tablet owners show share their tablet said they will buy their next device from the same manufacturer.
  • 46 percent of tablet owners have children who also use it.
  • 20 percent of tablets are being used for business activities.
  • 31 percent of employers contribute to the purchase price of a tablet.

Topics: Tablets, Amazon, Apple, Bring Your Own Device, Samsung


Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

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