Apple TV is already selling out at Apple Stores nationwide

Surprise, surprise! Despite some skepticism (from myself included), the second-generation Apple TV is reportedly selling like hot cakes nationwide. It's so hot, in fact, that some stores can't keep the little box in stock.

As reported by Barron's, the revamped and sized-down Apple TV is "selling out in many of the company’s U.S. retail stores. JMP Research analyst Alex Gauna continues that the set-top box is "selling at a pace at least one quarter to one third that of the iPad, or at least 1 million units a quarter."

The reason? The slashed price to $99 certainly helped. Maybe the rental-only model isn't such a bad concept after all. If the third generation could allow for both renting and buying, I'd probably at my local Apple Store on the launch day.

Have you bought the new Apple TV since its recent launch? If not, are you planning to or is something still holding you back?