Commentary raised the theory that Apple was simply requesting the removal of ATV "displays and literature" because the licensing for the shows/images used in them had run out. Apple frequently uses that one shot (above) of hundreds of TV screens in their Apple TV marketing material and it seems logical that some of them are expired or decided not to renew. If simply a copyright issue it still leaves the remark about the "webcast" in play. Webcasts are pretty out of character for Apple, so this seems like a bit of a reach to me.
What do you think?