Are Mac users smug and arrogant?

Summary:One recurring meme that frequently gets trotted out on Digg.com and other forums is that Mac users are smug and arrogant.

One recurring meme that frequently gets trotted out on Digg.com and other forums is that Mac users are smug and arrogant. Many Windows users claim also that Apple users love anything that comes out of Cupertino and would spend their last breath defending it.

Is it true?

Mac Guy Justin Long
I, for one, am not an Apple apologist. Nor am I an Apple cheerleader. But Mac users are a proud bunch, to be sure.

We love our machines. I've found that Mac users can't wait to use their machines (when they get home from work for example) whereas Windows users can't wait to get away from their computers because they associate them with work. Obvious generalities here I know, but I think that many would agree that it's true.

Apple's current "Get a Mac" television commercials further exacerbate Apple's elitist image problem. The hoodie-wearing "I'm a Mac" guy (played by Justin Long, right) is only too happy to put down the "I'm a PC" guy (journo-humorist John Hodgman). Perhaps it's Apple's portrayal of Hodgman as a dim-witted nincompoop "PC guy" that gets the ire of Windows users? Are all Windows users stocky idiots?

I don't think that it's a fair characterization of Windows users as anyone who's walked the aisles (or worked a booth) at Macworld Expo will attest to.

Perhaps if Apple used a spokesperson that was more humble and self-deprecating Windows users would be less offended. Maybe Apple needs to drop the hoddie-wearing beatnick in the commercials in favor or someone that's more sensitive and universally appealing. Does such a person exist? Who could they use?

Most of the good candidates have already been used:

A bunch more were used in Apple's famous Think Different ad campaign which debuted on 28 September 1997.

So who does that leave us with?

  • Pope Bendict?
  • Mother Theresa?
  • Princess Diana?
  • Steve Irwin?
  • Renaldo?
  • David Beckham?
  • Tony Blair?
  • Oprah?
  • Tom from MySpace?
  • Steven Colbert?
  • John Stewart?

Maybe Apple's agency could hire Jeff Goldblum again? Or change back to featuring real world users in their commercials, like Apple switcher Ellen Feiss?

What's the answer to Apple's elitist image problem? Do they even have one?

A note about thumb ratings: Those little thumbs at the top of each ZDNet blog post are there for you to vote whether or not the article is "worthwhile." Not whether or not you agree with the content of the article. For example, if you think that this topic is valuable, relevant or well-written then you'd give it a Thumbs Up as worthwhile. If you think that Mac users are smug and arrogant, you shouldn't give this article a Thumbs Down as not worthwhile–that's what the poll below and TalkBack comments are for. Make sense?

[poll id=61]

Topics: Windows, Apple, Hardware

About

Jason D. O'Grady developed an affinity for Apple computers after using the original Lisa, and this affinity turned into a bona-fide obsession when he got the original 128 KB Macintosh in 1984. He started writing one of the first Web sites about Apple (O'Grady's PowerPage) in 1995 and is considered to be one of the fathers of blogging.... Full Bio

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