AT&T thinks green with Eco App for iPhone

In case you're wondering the nearest recycling location to your home or business OR are interested in receiving regular bimonthly updates about environmental events in your area AND you happen to be an AT&T wireless customer, the company has launched a free Eco App focused on building environmental awareness.Interestingly, the carrier says the application is focused on youth (who can use it on an iPod touch), but I'm not really sure why adults are excluded.

In case you're wondering the nearest recycling location to your home or business OR are interested in receiving regular bimonthly updates about environmental events in your area AND you happen to be an AT&T wireless customer, the company has launched a free Eco App focused on building environmental awareness.

Interestingly, the carrier says the application is focused on youth (who can use it on an iPod touch), but I'm not really sure why adults are excluded. Maybe its simply a get-em-while-they're-young strategy.

The application fits with AT&T's One Million Eco Challenge, which is supposed to encourage higher recycling rates. The recycling locator in Eco App works with a directory from 1800recycling.com, which provides info about places with will handle everything from plastic to automotive parts to electronics.

So, I got to thinking as I was writing this how useful, exactly, these sorts of applications are, really. For me this is more a social media play than anything. Subliminal advertising, if you will, that AT&T is a green carrier, even if it gets maligned for its wireless coverage.

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