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Australian SMS market is worth $1 bln

Australian mobile market is at 80% penetration, according to Research and Markets. The only market segment here that has been delivering new growth has been SMS, valued at close to $1 billion.

Written by ZDNET Editors, Contributor April 20, 2005 at 10:03 a.m. PT

Australian mobile market is at 80% penetration, according to Research and Markets. The only market segment here that has been delivering new growth has been SMS, valued at close to $1 billion. However, this market has peaked, as it remains mainly confined to the youth market.

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Australian SMS market is worth $1 bln

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