In my tests, for instance, it added links to the addresses of movie theaters I had called up in a Yahoo page, and the links took me to Google Maps, not to Yahoo's own map page. When I looked up a book on eCampus, a book-selling site, AutoLink turned the ISBN numbers on the page into links to Amazon, which competes with eCampus to sell the books. When I looked up a used car for sale on AutoTrader, AutoLink turned the VIN numbers into links to Carfax, not to a competing auto-history-report seller, AutoCheck, used by AutoTrader.
Steve Rubell has the story behind the story.
Thanks to Walt for stepping up, and Google execs for listening. Looking forward to the next beta.