Average online American spends $1,500 on consumer electronics purchases

Online consumer electronics shoppers report higher satisfaction with the purchase process than those who visited traditional brick and mortar stores, citing convenience, order accuracy, product variety, product availability and product information among the top reasons. Online shoppers surveyed also reported better customer loyalty than those who make CE purchases in person, with 52% claiming store brand loyalty. By comparison, only 37% of brick-and-mortar shoppers were deemed loyal in their CE purchasing behavior, Consumer Electronics Association says. Consumers who buy at least some of their CE products online spend 67% more each year than those who do not make any CE purchases online. On average, the online buyer spent $1,500 on CE purchases, with 29% of that spent over the Internet.